meet the team

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Valerie Black

A smiling woman with long blonde hair, wearing a black top, silver earrings, and a silver necklace, outdoors with a blurred green background.

Brooke Edwards

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Éowyn Reitz

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Tom Norwood

  • Founder

    Valerie Black is an author, speaker, coach, and award-winning business leader. She co-founded Vera Whole Health, a national onsite clinic provider, and served as Chief Visionary Officer until 2015. Through her consulting group, The Change Agency, Valerie co-created The Coach Approach, a leading medical CME fostering emotional intelligence in healthcare. During the pandemic, she led behavioral science at Hinge Health, developing clinical, tech-powered products reaching over 10 million users nationwide. Today, Valerie supports leaders in creating unforgettable, high-impact cultures. A recipient of the Puget Sound Business Journal Woman of Influence Award, she is also the author of The Change Agent's Handbook and host of the Becoming Power podcast.

  • With over 30 years of experience leading high-stakes wilderness expeditions across Alaska, Japan, and Antarctica, Brooke brings a profound understanding of resilience, leadership, group dynamics, and personal transformation in challenging environments. Her work as a wilderness guide taught her the immense human capacity for growth when navigating adversity.

    Brooke’s own healing journey through nervous system injury inspired a powerful shift—from guiding in the wild to guiding inner transformation. Through advanced training in nervous system regulation and resilience-building, she now helps individuals and teams deepen their awareness of mental and emotional patterns.

    As a Change Agent, Brooke combines creative strategy with embodied insight to strengthen leadership, enhance decision-making, and cultivate well-being in both personal and professional spheres.

  • Éowyn Reitz is a coach and consultant specializing in reflective supervision, strength-based team development, and equity-driven leadership. With over a decade of experience managing non profit teams and supporting frontline staff, she helps organizations build relationship-centered team cultures, navigate complex funding landscapes, and implement continuous quality improvement strategies. Her work is grounded in social justice and racial equity, with a focus on fostering trust, collaboration, and sustainable impact. Éowyn’s expertise in facilitation, coalition-building, and data-driven decision-making enables organizations to create inclusive, people-centered solutions that meet the diverse needs of the communities they serve.

  • Tom Norwood is a Senior Learning and Development Consultant, Heroic Performance Coach, and self-proclaimed Adventure Dad, with over 20 years of experience helping thousands of people grow into more confident, capable leaders, communicators, and change-makers. With a Master’s in Divinity from Fuller Theological Seminary, Tom blends deep emotional intelligence with a sharp eye for performance improvement and peak potential.

    His work spans industries—from nonprofits to manufacturing and healthcare—with a focus on building the mental fitness people need to meet challenges head-on and thrive both personally and professionally. Known for his dynamic blend of experiential learning and coaching, Tom has delivered high-impact trainings on communication, emotional intelligence, project management, and conflict resolution. He has created a wide range of leadership development experiences, from intensive three-day programs to a comprehensive two-year cohort-based initiative. Over the years, he’s built a reputation as a trusted partner in human-centered leadership development.

    Tom’s mission is to help people unlock their best selves, lead with purpose, and create cultures of resilience, confidence, and long-term growth.